BBDO New York has launched new work for American Family Insurance as the latest phase of its “Insure Carefully, Dream Fearlessly” marketing campaign.
“American Family Insurance is committed to helping our customers believe in a brighter future and achieve their dreams,” said Telisa Yancy, chief marketing officer for American Family Insurance, in a statement. “Our marketing is an important reflection of this, and implores people to dream fearlessly, knowing we’re protecting them along the way. Jennifer’s story embodies the commitment it takes to realize your dream and bring people together through music.”
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The campaign, which has been running since 2015, demonstrates American Family’s role as the brand that inspires, protects and restores dreams. The additional campaign showcases Jennifer Hudson as she surprises aspiring musicians in order to demonstrate that any dream is possible with the right support.
“I’ve been living the dream that I had when I was seven years old, so to be able to help others realize theirs is inspiring,” said Hudson, in a statement. “Music has the power of connecting people and bringing the world together, and that’s what we achieved in these moments.”
The campaign reflects the brand’s belief that to inspire faith in a better future, it’s important to remind people of the good in the world. The campaign includes two films in which Hudson surprises fans. The campaign includes a :30 TV ad, long-form online films, social, digital, radio, activation, PR, CRM and internal corporate communications. The :30 TV spot breaks today in regional markets; the longer-length films will debut online at www.amfam.com/dreams.
The company will host a series of events across America called One Saturday to Dream Fearlessly, beginning in Atlanta on April 29th to support local causes and encourage participants to get involved to support, protect, and inspire dreams within their community, the statement added.
