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KFC Celebrates Mother’s Day With Romantic Novella

The restaurant's first romance novella, "Tender Wings of Desire," featuring Harland Sanders as the love interest.

KFC has an interesting present for mothers. The fast food chain is giving nothers a unique Mother’s Day gift with its …

MarTech Veterans Launch “Madison Avenue Social”

The company has also trademarked “We Evoke Emotion” as not only a tagline but a promise to their clients, based on the belief that people are only inspired to take action when something touches them emotionally.

Three Martech executives have partnered to launch “Madison Avenue Social,” a full-service social media agency with an expertise in helping …

“Be the Meister” – Jägermeister Unveils New Brand Identity

DIVERGE talked to Chris Peddy, CMO, Jägermeister and Julian Shiff, Partner & Managing Director, Opperman Weiss, to find out more.

Jägermeister has unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. The new …

boogie Founders Introduce New Agency: SHADE

DIVERGE talked to the Jacques and Dahcia Lyons-Bastien to find out more.

Jacques Bastien and Dahcia Lyons-Bastien, founders of boogie, a multicultural marketing agency in New York, launched a new agency, SHADE …