The AVP of Marketing provides strategic direction to individuals across campus that are responsible for creating measurable objectives and strategies to achieve overall University and client-specific goals. He/she will work with the marketing communications and PR/editorial teams, as well as Deans, Vice Presidents and other stakeholders to execute marketing and product tactics that will deliver on established strategies targeting external audiences (prospective students, alumni, donors and prospective donors, corporate partners, and the media) and internal audiences (faculty, staff, students, and the wider University community). The AVP of Marketing and his/her team will utilize marketing analytics and research to develop objectives and strategies, and develop and monitor success metrics to evaluate each deployed tactic. Learn More
Assistant Vice President of Marketing
Rochester Institute of Technology | Rochester, New York

