84% of smartphone users in the US browse, research or compare products via a web browser or mobile app, according to a blog post on Instagram’s Business blog.
On November 1st, social media site, Instagram announced a trial program with 20 U.S. based retailers including Kate Spade, JackThreads, and Warby Parker to test out the shopping experience on their platform, which will be integrated with Instagram.
These brands “will share posts that have more depth, making it easier for Instagrammers to review, learn about and consider the items that interest them,” the post explained.
The platform will include a tap to view icon at the bottom left of a photo that can showcase up to five products and their prices when tapped. Consumers will also be able to directly go to that product on the business’ website, making it easier for them to buy the product they want.
“Instagram is where we reflect the interesting life of the kate spade new york girl through relatable social moments which highlight the products that are characters in her story,” said Mary Beech, Executive Vice President and Chief Marketing Officer, Kate Spade & Company in the release. “With this seamless shopping experience launching on Instagram, the possibilities for selling our products are endless.”
If successful, this could give brands another marketing option to consider.
