Last week, General Motors chose FleishmanHillard as its first and sole communications AOR for the overall brand in the US over four other agencies vying for this account.
A spokesperson for FleishmanHilliard confirmed that the agency is in charge of the work for the General Motors brand overall, but each individual brand such as, GMC, and Buick will have their own agencies. The work is currently U.S.-focused, but could expand globally.
“We are beyond thrilled to be selected as their strategic partner to help bring about such positive, transformative change with disciplined execution,” stated FleishmanHillard CEO John Saunders, via an email statement. “We believe that, together, we can help demonstrate GM’s vision, expertise, and drive for the future.”
Beginning in mid-January, FleishmanHillard will not only handle corporate communications for the brand but also support GM on content, message development to ensure that the key pieces GM’s audiences need to know are communicated effectively, and internal and policy communications.
The agency will also work with the brand’s internal team on brand building, crisis and reputation management, and storytelling.
“We went through a competitive process, looking for a shop that could handle our scale and scope and the challenges and opportunities we have,” Joanne Krell, Executive Director of Corporate Communications at General Motors told PRWEEK. “We were thinking about how they would address our challenges, how they’d think about our corporate brand health and our reputation, and where they could work alongside us to really make a game-changing difference for GM.”
