Chicago based agency, RPM Advertising has been selected as agency of record for Fields Auto Group, home of “The Premier Luxury Auto Group in Illinois, Wisconsin, Florida and North Carolina.”
“We chose RPM because they share our commitment to the highest ethical standards in business. stated Dan Fields, President of Fields Auto Group, in a statement. “RPM’s history of successful retail marketing will create a positive experience for our customers that may begin at our website but will continue at our dealerships.”
This partnership will further expands the agency’s geographic footprint in automotive advertising. RPM will be in charge of the full scope messaging inclusive of video, audio running in both traditional and digital channels.
CEO RPM Advertising, Steve Platcow
“We share the same values with Fields Auto Group, which is crucial in creating a successful agency/client partnership,”added RPM partner Steve Platcow. “We look forward to assisting the leadership at Fields Auto Group as they continue to grow their brand on a national stage.”
Currently, Fields Auto Group represents forty-one dealerships located in four states: Chicago, Illinois; Orlando and Jacksonville Florida; Madison and Waukesha Wisconsin and Asheville, North Carolina.
Each dealership offers an opportunity for the public to purchase a new or used vehicle from a list of twenty-two high line luxury brands including BMW, Mercedes-Benz, Maserati, Land Rover, Range Rover, Lexus, Volvo, Rolls-Royce Motorcars, Bentley, Lamborghini, Jaguar, Infinity, Mini Cooper, Volkswagen, Jeep, Porsche, Ram, Chrysler, Dodge, Sprinter, Smart and Cadillac.
The dealerships also offer vehicle maintenance.
“We will be running multi-cultural testimonial campaigns reflective of the diverse markets that Fields operates in,” Platcow told DIVERGE. “This will also be reflective in the media choices made.”
