Nike announced two partnerships on Jan 16, in honor of Martin Luther King Day.
The brand is partnering with organizations, PeacePlayers International and MENTOR: The National Mentoring Partnership to expand opportunities and support for youth and their communities, continuing Nike’s strong belief in using the power of sport to promote diversity, inclusion and equality.
“We’ve always been committed to using the power of sport to advance equality – on the field and in life,” said Mark Parker, Chairman, President and CEO of NIKE, Inc, in a statement. “Our newest partners in PeacePlayers and MENTOR put this belief into action in meaningful and inspiring ways that make a real difference.”
PeacePlayers International is global organization for uniting divided communities – leading with youth – through sports while MENTOR is an organization that ensures quality youth mentoring relationships and connectis volunteers to opportunities in
“We’ve learned from our work in bridging divides around the world that sport provides a unique and powerful platform for unifying communities,” said Brendan Tuohey, Co-Founder and Executive Director, PeacePlayers International. “So we’re excited to partner with Nike to help young people across the United States show that if you can play together, you can live together.”
“Nike’s partnership with MENTOR is an extraordinary milestone in the mentoring movement,” added David Shapiro, CEO of MENTOR: The National Mentoring Partnership. “It’s critical that we close the gap for the one in three young people growing up without mentors outside their family and increase supportive connections for our youth. We’re excited to have Nike’s support and voice in this effort.”
The partnership is a part of Nike’s ongoing commitment to equality, diversity and inclusion.
