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FleishmanHillard Signs Affiliate Partnership with Vriens & Partners to Build Local Policy Capability in APAC Region

Posted February 15, 2017

Global strategic communications firm FleishmanHillard has partnered with government affairs consulting firm Vriens & Partners to leverage the considerable strategic consulting expertise of both agencies in Asia, according to an announcement.

The newly formalized partnership combines FH’s regional integrated communications solutions with Vriens’ team of local policy experts to provide a single robust resource for companies seeking to navigate Asia’s diverse market complexities.

The newly formalized partnership combines FH’s regional integrated communications solutions with Vriens’ team of local policy experts to provide a single robust resource for companies seeking to navigate Asia’s diverse market complexities.

FH will provide communications counsel to enterprises with interests in Asia pacific from it’s regional headquarters in Hong Kong, while Singapore based, Vriens & Partners, will use its knowledge in government affairs, public policy and political risk analysis for clients across its Southeast Asia network.

“Given the issues-rich nature of this region, strategic consulting on high-stakes issues is one of the largest and fastest-growing areas of our business in Asia,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner, in a statement. “Cooperation between our firms leverages FleishmanHillard’s global public affairs heft with Vriens & Partners’ in-depth specialist knowledge of policymaking in Southeast Asia. It’s an unbeatable combination for clients seeking the highest-quality counsel on a broad range of situations that have bearing on their market potential and license to operate.”

Vriens & Partners Managing Partner Hans Vriens added, “We are excited to officially extend a track record of compatible cooperation that began with FleishmanHillard a couple years ago. Both of our firms recognize the ramping demand for broad, deep expertise in markets and on issues critical to clients in Asia. This partnership expands our capabilities to offer our clients integrated communications and government affairs solutions throughout Southeast Asia and beyond.”

The partnership will focus on generating new business opportunities and expanding the agencies’ capabilities and expertise. This includes developing regional policy and regulatory monitoring services, and providing Vriens with access to FH’s global network of public affairs experts outside of Asia.