We are all human beings first. That’s the message Andrew Swinand, CEO of advertising agency, LEO Burnett wants everyone to realize.
“I know from years of experience that when a passionate group of people, with a shared vision and diverse perspectives, comes together, nothing is impossible. This is the power of the human spirit,” Swinland wrote in a LinkedIn post on February 2nd. “With this thought in mind, we made a decision on Monday to perform an act across the Leo Burnett network in the U.S.”
It started by agency employees updating all of their LinkedIn titles to “Human Being” as a symbol of unity and to illustrate shared belief that “together, our passion, creativity, and work can not only change human behavior, but create a lasting impact of good.”
The next step extended to leoburnett.com with #reverseforkindess as a simple act of solidarity.
The company’s website reads “BurnettLeo.com,” with a video explaining that Arabic is read from right to left and English is read from left to right.
The homepage introduces a flowing video with writing in reverse to show unity.
At the end of the statement, it lets you interact by writing and sharing a #reverseforkindness post on social media to show your support.The hashtag #reverseforkindness became a trending topic on Twitter Thursday afternoon.
“I would invite you to join me and my colleagues in celebrating our similarities and differences by performing a small act of recognition to that which binds us and makes us one: being human,” Swinand concluded in his post. “We are one team, standing together, with a shared voice and commitment to inclusion and kindness. Join us.”
Here are some of our favorite tweets:
We’ve transformed https://t.co/oXZz6xnV8N in an act of solidarity for kindness. #reverseforkindness pic.twitter.com/PCRRKeYtKx
— Leo Burnett (@LeoBurnett) February 2, 2017
.love be just there Let https://t.co/Zb0WwwGm5z #ReverseForKindness
— tanvi desai (@oldmonkee) February 3, 2017
kindness for opportunity an is there ,being human a is there wherever https://t.co/NXhi7H6T9V #ReverseForKindness
— Hilary Czarda (@hiboux) February 2, 2017
.loved are You https://t.co/sTUxaOuC7v #ReverseForKindness
— Brittany Hopwood (@brittanylhayes) February 2, 2017
