Dacor, a subsidiary of Samsung Electronics America that designs, manufactures, and distributes American-made, ultra-premium kitchen appliances has selected Saatchi & Saatchi’s premium-and luxury-brand agency Team One.
“We chose Team One because they share our intense ambition for Dacor’s future,” said Chuck Huebner, Dacor president & chief executive officer, in a statement. “Their deep understanding of affluent customers, along with their creative ideas for the brand, will help us succeed across digital, social and experiential channels.”
Team One will also lead creative, strategy, public relations, social, digital, experiential and media planning responsibilities, while Samsung’s media agency, Starcom, will handle media buying duties.
The agency will debut new consumer-facing creative work for luxury kitchen brand in June, reflecting the company’s commitment to providing high-performance and high-style products to consumers passionate about cooking and entertaining.
“Samsung is a company dedicated to human-centered technology and sublime experience design. Dacor is an ultra-premium kitchen appliance company that embodies craftsmanship, quality and service. The combination of these two organizations is certainly putting the category on notice,” said Julie Michael, president of Team One, in a statement.
