The Greater Wildwoods Tourism Improvement & Development Authority (GWTIDA), has selected Boston-based ad agency Fuseideas as their advertising agency-of-record.
Fuseideas won the business in a public, competitive review managed by GWTIDA. The agency’s scope includes creative, media, strategy and planning. A new, fully integrated advertising campaign including broadcast, digital, print, OOH, SEM and social.
“We were very happy with the work of Signature Communications as the agency of record for the last 17-years. However, at the end of each 5-year contract period, we are mandated to go out for public proposal. There were ten agencies submitting proposals and after a thorough process we felt that Fuseideas was best positioned to take our creative in a fresh new direction at this time,” said John Siciliano, GWTIDA’s executive director/CFO, in a statement.
Fuesideas will promote and enhance tourism visitation to The Wildwoods, family destination, featuring five-mile-long, white-sand beaches on the Jersey Shore. The destination attracts more than nine million visitors annually and is free.
Dennis Franczak, CEO, Fuseideas, added, “We are really honored to introduce a new generation to The Wildwoods, one of the most awarded and legacy family beach destinations in the country. The Wildwoods has a rich heritage of family-fun and lasting memories. We look forward to spreading the word about this unique and special spot, using today’s innovative social, mobile and digital channels. At Fuseideas we view every brand as a challenger brand, continuing to push boundaries in their respective industry and space. We are very excited to champion The Wildwoods.”
Fuesideas also works with travel and leisure brands including Visit Big Sky Montana, Tourism Santa Fe and San Francisco International Airport.
