Hispanicize, often nicknamed the SXSW for the U.S. Latino community, is hosting the 1st Annual Hispanicize CMO Summit featuring a full day of sessions with CMOs and senior multicultural marketing executives from Pepsico, DishLATINO, NASA, Prudential, Wells Fargo, United Airlines, the Atlanta Hawks, HACR, and more.
The summit will focus on a range of issues, case studies, research and fireside chats on U.S. Hispanic Market industry trends and topics such as the state of multicultural marketing in 2017, the evolution of the total market approach, the rise of virtual reality and augmented reality, the evolution of U.S. Hispanic digital marketing, and more.
Speakers include Richard Edelman, president and CEO of Edelman, NASA virtual reality pioneer Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory (VRLab), Richard Montanez, Director of Multicultural Sales and Marketing – North America, Pepsico, among others.
The conference will run from April 3-April 6th.
DIVERGE talked to the CEO & Founder of Hispanicize Media Group, Manny Ruiz, to find out more:
Where did the idea for the first CMO summit come from?
Our goal was to build a truly industry-to-industry only component to our annual event, featuring the highest level executives and influencers. The CMO Summit will be a white glove experience to all who attend.
How will this affect Hispanicize as a conference? Will this be a regular event from now on? The CMO Summit will be a white glove enhancement to the marketing industry agenda already within the larger conference. This is also the only Hispanic marketing industry event of this scale and caliber taking place in April. We absolutely think the Summit will become a tradition at Hispanicize.
Who can attend the CMO Summit and what can attendees expect?
Attendees will exclusively include brands, agencies and media companies. The CMO Summit agenda features:
— Keynote address: Richard Edelman, President/CEO, Edelman
— DishLATINO – A 360-View of the Nation’s No. 1 US Hispanic Advertiser’s #SigueHaciendola Campaign
— Pepsico – Fireside Chat with Richard Montanez, Director of Multicultural Sales and Marketing – North America, Pepsico
— State of Multicultural Marketing Brands Town Hall Panel featuring Prudential, DishLATINO, United Airlines and the Atlanta Hawks
— LUNCH NETWORKER
— Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory
— Wells Fargo – It’s not Total Market, it’s just marketing
— Meet the Amazing GenZ Live Focus Group
— Post-CMO Summit Concert Reception with surprise music artist
Is there an extra cost for tickets?
Yes, it’s an additional pass. To purchase the special Hispanicize CMO Summit only badge ($425), or get the all-inclusive Hispanicize 2017 and CMO Summit badge ($900 badge) please visit http://bit.ly/Hispz17Register.
