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NYC Based Firstborn to Join Isobar Global Network  

Posted March 8, 2017

Firstborn, a leading strategic design and technology company, will join the global network of Isobar, an award-winning full-service digital agency, according to an announcement by Dentsu Aegis Network.

After the partnership, the two companies will offer enhanced digital, design, and technology solutions to help marketers holistically transform their businesses at speed and scale.

“As a group, we continue to focus on supporting the needs of our clients by strengthening capability and scale as a digital economy business,” said Rob Horler, CEO, Dentsu Aegis Network USA, in a statement. “Clients are grappling with the disruption of their established business models that digitization and convergence has wrought.”

“As early digital pioneers, Isobar and Firstborn are together uniquely suited to help marketers navigate the market’s complexity, as well as transform their businesses to thrive in it now and in the future,” Horler added.

Geoff Cubitt and Jeff Maling, co-CEOs of Isobar U.S. Credit: Courtesy Dentsu

The combination also supports a market need, as clients are increasingly looking for partners who can not only strategically advise them on how to digitize and modernize their businesses, but also concept, design, and execute a broader enterprise transformation strategy from end to end. This partnership will also enable the two agencies to deliver a more holistic enterprise solutions suited to their clients needs.

Together, Isobar and Firstborn will provide proven expertise in large-scale digital transformation; strong creative, and experience design talent; and industry-leading capabilities in emerging technology, including VR, AR and AI.

Clients of both agencies will benefit from this partnership.  “Firstborn clients will be able to leverage Isobar’s global network and scaled technology implementation capabilities,” the release explained.  “For Isobar, Firstborn adds award-winning talent and capabilities in the areas of design, development and content production to the breadth of Isobar’s current offerings.”

The agencies will also have the added benefit of access to shared resources, methodologies, tools and platforms, as well as the power to jointly and aggressively invest in emerging technology and innovation practices such as AR, VR, and AI.

Dan LaCivita will continue to serve as CEO of Firstborn and also join Isobar’s Management Team in the US.

One of the most exciting aspects about this partnership is that it gives Firstborn access to an award-winning global network while still being able to maintain our unique culture and agency philosophy,” LaCivita told DIVERGE. “We have a shared vision and together we’ll collaborate to drive digitally-led brand transformation for our collective client rosters.”