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PRWeek Honors Best of Public Relations at 2017 PRWeek Awards

Posted March 24, 2017

*Image from PRWeek*

On March 17, 2017, PRWeek celebrated the 18th year of its PRWeek’s awards, where they celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

United Airlines CEO Oscar Munoz was named PRWeek’s Communicator of the Year. Munoz was recognized for his efforts over the past year to better increase client engagement and employee engagement through a “dramatic” transformation. He also did all this while recovering from a near-fatal heart attack and subsequent heart transplant.

“Communication and communication strategy is not just part of the game, it is the game,” Munoz said, when accepting the award on behalf of United’s more than 87,000 employees.

The PRWeek Campaign of the Year award was given to McDonald’s and its e agency partner Golin for their launch of all-day breakfast at the fast food chain. The campaign also received awards for Best Consumer Launch and Best in Social Media because of the effort of Golin staffers, who reached out to every tweeter who mentioned the idea on the platform.

Global communications and engagement firm, Weber Shandwick was named 2017 Large Agency of the Year and PR Agency of the Year at the PRWeek U.S. Awards. Dr. Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, was recognized as Outstanding Agency Professional, celebrated for her industry-leading thought leadership and expertise in corporate reputation. The firm was also honored across multiple campaign categories with client partners.

“Garnering recognition like this for the third year running is a very special honor,” Andy Polansky told DIVERGE. “To me, earning marks of distinction like agency of the year speaks to the consistency and variety of breakthrough work that our teams produce every day with our client partners – in the U.S. and around the world.”

“PRWeek highlighted the agency’s growth and our deeply integrated teams as drivers for what made us stand out, but I’m most proud of the collaborative, highly-connected culture that’s at the heart of everything we do,” he added. “Our incredibly talented people are the foundation of our success.”

Additional winners include:

Best Consumer Launch

Golin and McDonald’s

All Day Breakfast Press Announcement: The People’s Launch

Best Content

Braya U.S. and Tecate

Tecate Beer Pulls Its “Trump Card” & Builds A Wall That Unifies During Presidential Debates

Best for a Cause

Ketchum and Whirlpool

Care Counts

Best Global Effort

Disney Consumer Products and Interactive Media (DCPI) and Star Wars

Best in a Crisis

Camino Public Relations and Planned Parenthood

PR and Moral Outrage: Turning a viral video attack into a brand promotion

Best in Analytics

Allison & Partners and Kampgrounds of America (KOA)

What’s Behind the Yellow Sign?

Best in Arts, Entertainment, Sports & Media

Exponent PR and USA Swimming

Swim United: With liberty and flip turns for all

Best in Broadcast/Film/Video

MullenLowe and JetBlue Airways Reach Across The Aisle

Best in Business-to-Business

Burson-Marsteller and Valspar Corp.

Introducing the Product: Changing Industry Paradigms

Best in Community Relations

Approach Marketing and Goldfish Swim School

Goldfish Swim School’s Water Safety Focus Drives Growth in Community

Best in Corporate Branding

Burson-Marsteller and Bank of America

Cutting Through the Clutter – Elevating Bank of America to the Industry Fintech Leader

Best in Financial Communications

FTI Consulting and Shire

Shire’s Acquisition of Baxalta

Best in Healthcare

Ketchum and Adapt Pharma

Redefining Narcan: A Life-Saving Medication

Best in Internal Communications


IBM Cognitive Build

Best in Multicultural Marketing

Weber Shandwick and Gilead Sciences

Breaking the Silence on Hepatitis B in the Asian American Community

Best in Nonprofit

Cohn & Wolfe and Swedish Tourist Association

The Swedish Number: Saying “Halla” to the World

Best in Product Brand Development

DeVries Global and Pantene

Pantene Dad-Do: Fostering the Next Generation of Strong Women

Best in Public Affairs

The Glover Park Group and United Airlines

United to Cuba

Best in Public Sector

Ogilvy Public Relations and Covered California

Covered California Third Open Enrollment: Spotlight on Coverage

Best in Social Media

Golin and McDonald’s

All Day Breakfast Press Announcement: The People’s Launch

Best in Technology

MSLGroup and Netflix

Netflix Everywhere

Best Integrated Campaign

Edelman and REI

REI #OptOutside

Best Promotional Event

M Booth and Campari

Putting Creativity on Tap for Sales and Charity with Negroni Week

Best Viral

DeVries Global, Grey New York, and Pantene

Pantene Dad-Do: Fostering the Next Generation of Strong Women

Creative excellence

MullenLowe and JetBlue Airways

Reach Across The Aisle

Outstanding Education Program

Syracuse University, Newhouse School

Outstanding Agency Professional

Leslie Gaines-Ross

Weber Shandwick

Outstanding In-House Professional
Sponsored by Zeno Group

Raymond Kerins Jr.

Bayer Corp.

Outstanding Marketer

Rob Lynch

Arby’s Restaurant Group

Outstanding Young Professional

McKenzie Haggard

Method Communications

Outstanding In-House Team

Harman International

Outstanding Boutique Agency

Harvest PR & Marketing

Outstanding Small Agency


Outstanding Midsize Agency

Carmichael Lynch Relate

Outstanding Large Agency

Weber Shandwick