SapientRazorish is positioning itself to reach beyond the CMO as a consultancy-agency hybrid that can work across the enterprise in the transformation space by reimagining business around radical customer centricity.
The agency was created when SapientNitro and Razorfish merged last November and to grow further, Publicis.Sapient is unveiling a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world.
“Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,”said SapientRazorfish CEO Alan Wexler, in the statement. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.”
The 6 key offerings to transform businesses include:
Digital Business Strategy & Innovation
Customer Experience
Data & Artificial Intelligence
Marketing Modernization
IT Modernization
Commerce
With the new offerings, the agency will be able to seamlessly connect process driven and creative minds to deliver not only exceptional customer experiences, but also efficient, effective and intuitive technologies built on human understanding and insights the release explained.
Daniel Bonner, Global Chief Creative Officer at SapientRazorfish talked to DIVERGE about what this meant for the agency and its clients:
Why is this launch significant? This marks an exciting moment not only in the histories of the two company’s that are coming together in union…but also it signals and denotes the shift in the needs from our clients as we recognize the shift in their needs from Marketing to Digital Business Transformation. This launch is a unique opportunity not to simply merge two companies, their capabilities and their cultures but stand for something new and head in a new direction.
How will clients benefit from it?
Clients will benefit through the combination of skills and capabilities of what was previously Sapient Nitro and Razorfish and experience what we can uniquely achieve together. Combined, our ability to reimagine the future for our clients business and their customers now has somewhat limitless possibilities.
How will “the power of one” play a huge role in this?
This represents one of the key milestones in the Publicis Groupe’s strategy to give our clients access to the power of our combined capabilities and assets. This unity of two of the leading pioneers in the information and connected age will offer the market a powerful partner for those clients looking to drive forward their own digital business transformation agenda.
How will this affect the creative team?
Creativity remains the most sustainable competitive advantage we can offer our clients and we are taking the opportunity to align our combined creative capabilities to ensure world-class excellence in a number of specific areas including customer experience innovation, the rise of cognitive experiences, content creation, digital product innovation and commerce.
Additional thoughts?
We are proud to have not only combined forces, but reimagined our business for a connected world. A world in which humankind has never been more in control, more connected and more empowered. Our radically customer centric approach will allow our clients to play an increasingly meaningful role in the lives of audiences everywhere.
