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The Shipyard Acquires Innovation Consultancy TOMORRO\\\

Posted March 16, 2017

The Shipyard, an independent marketing firm has acquired TOMORRO\\\, an innovation consultancy led by Jon Bond.

The partnership will combine the companies’ strategic, creative and data-centric talents to address rising demand from businesses seeking to inoculate themselves against Disruption, the announcement explained.

Additionally, Bond has been named to the new position of Co-Chairman and Chief Tomorroist. Rick Milenthal, CEO and Co-Founder of The Shipyard, serves as Co-Chairman.

“Chief Tomorroist is a key role at a time when tomorrow’s new idea quickly becomes yesterday’s dinosaur,” Bond said, in the announcement. “My favorite way to start a meeting is asking ‘What you are going to see that wasn’t possible 5 years ago, and maybe not even 2 years ago?’ ”

Terms of the deal are non-disclosed.

Milenthal and Bond have known each other about 25 years.

The two partnered in 2016  to launch “Mediopolis,” a media engineering company.

DIVERGE spoke to Shipyard’s Co-Chairman & CEO Rick Milenthal to find out more:

Why did you acquire TOMORRO\\\?

Jon Bond and Tomorro\\\ are innovators in our industry.  The team has worked with the world’s leading marketers.  They are always looking for “what’s next” which is a huge value for our clients.

How will this contribute to the Shipyard?

The Shipyard is the first “marketing engineering company” leveraging big data for growth ideas.  Jon is truly one of the world’s leaders in understanding this space.  All of our key clients will benefit from the addition of Tomorro\\\.

How will this help against disruption?

We are the disrupters of disruption.   Our blue-chip clients need to navigate change in all their industries.  With this brain trust always focused on the next wave of innovation, our clients will ride the wave of disruption – not be squelched by it.

What can clients look forward to?

Strong, actionable growth ideas for their business.

How does diversity play a role in your company?

Diversity is core to success.  Diverse ideas.  Diverse cultures.  Diverse geography.  That is what makes us so effective.