Costa has named BBH as its global creative agency partner, according to a recent announcement. Costa currently has over 2,000 coffee shops and aims to expand on a global scale, across key geographies for both Retail stores and the 6000 global touch-points for the Costa Express proposition.
Following a competitive pitch process, which began in March. Costa chose BBH London to develop the global brand strategy and communications platform under Costa’s brand purpose of “Inspiring the world to love Great Coffee”. BBH’s appointment and the introduction of a global agency model aligns with a new internal brand operating model at Costa, designed to help build the brand globally and drive preference and sales in local markets.
“We are delighted to confirm the appointment of BBH as our lead global creative agency. We’ve been really impressed with their strategic planning and creative strategy through the pitch,” said Caroline Harris, Global Brand Director at Costa, in a statement. “We had a fantastic chemistry with the team and they have a great understanding of target customers, as well as a genuine appreciation of the differences across our key geographies. We’re excited to start working with them on the next stage in our brand development.”
Ben Fennell, CEO of BBH London added: “BBH is thrilled to be working with Costa after what was an excellent pitch process. The brief was tight, the process was fast, and the clients were delightful. I’m confident that we will do great things together.”
The agency’s first work for the brand will launch later this year, and will run across all 33 international markets in which it operates. The account will be run out of BBH London, supported in market by local offices and partners.
