Throrugh this acquisition Wunderman can now offer clients an end-to-end solution from consulting on digital transformation and innovation through to customer experience design and creative campaign development. The Cocktail also joins Acceleration and the consulting groups across Wunderman offices in providing a global solution as well as deepening Wunderman’s global relationships with key technology partners including Adobe, Google and Salesforce.
Alberto Knapp, Founder & President, and his management team, will continue to lead The Cocktail, which will operate under its own brand within Wunderman.
“Technology and innovation are continuing to play a pivotal role in the way our clients think about customer engagement,” said Knapp, Founder & President, The Cocktail, in a statement. “We believe that a global partnership with Wunderman will allow us to create a compelling proposition for brands looking to effectively engage consumers in the digital world.”
The Cocktail, which is based in Spain with offices in Mexico and Colombia aims to strengthens Wunderman’s ability to deliver business, marketing and technology consulting services in Europe and Latin America, while specifically strengthening the agency’s offering in Spain.
The agency works with clients including El Corte Inglés, BBVA and Real Madrid.
“The Cocktail is recognized in Spain and Latin America for its strengths in consulting, customer experience and marketing technology,”added Mark Read, Wunderman’s Global CEO. “Wunderman can now bring the right mix of consulting and agency skills, on a global basis, to clients looking to transform their marketing to take advantage of the digital revolution.”
The consultancy was founded in 2003 and today employs more than 250 people.