BBDO New York is taking the conversation on gender equality a step further. The agency has launched a new public awareness …
BBDO New York
GE Announces Plans to Bridge Gender Gap with Goal of 20,000 Women in Technical Roles by 2020
The ad features 86 year old Millie Dresselhaus, the first woman to win the US National Medal of Science in Engineering and a professor of Physics and Electrical Engineering at MIT.
“What if we treated great female scientists like they were stars,” a girl asks in GE’s new spot, created by …
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