Wantedness. Advertising agency, Wunderman defines it as “the degree to which a brand proves their commitment to earning a customer’s business …
brands
Round & Round Creates Twitter Punching Bag for Sports Brand Björn Borg
The agency created punching bag that works like a keyboard. Then, they invited fighters to come show their rivals some love on Twitter, in time for Valentine’s day.
Swedish agency, Round & Round‘s new campaign for sports brand Björn Borg aims to turn rival hate on social media into …
Oscars Commercials Are The Real Winners
Sunday night, we honored the storytellers that moved us to feel, connect, empathize and mobilize in 2016. Stories of fighting for …
How Globe Telecom Used Rogue One to Create Courage
The story behind the ad.
Filipino-based telecom company, Globe Telecom created an ad and website around Rogue One: A Star Wars Story. In an effort to …
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