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Brands, marketing, super bowl, sb51, super bowl ads, technology, internet, social, digital, target advertising, leverage, jeff navach, media alpha, diversity, diverge

The One Super Bowl Advertising Mistake That Could Cost Millions

Jeff Navach, the Vice President of Marketing for programmatic vertical search platform MediaAlpha shares his thoughts.

By Editor on February 09, 2017 - 04:35 America/New_York

Brands spend $5 million or more on Super Bowl ads to reach one of the largest television audiences of the …

PBS KIDS, DANIEL TIGER'S NEIGHBORHOOD, DIVERGE, DIVERGENOW, RED INTERACTIVE AGENCY, ENGLISH, SPANISH SARA DEWITT, DANIEL MIZRAKI,apple store, free app, app for parents

RED Interactive Agency Partners with PBS Kids to Create Daniel Tiger for Parents App

The app features over two dozen Daniel Tiger songs, supporting videos from Daniel Tiger's Neighborhood, and helpful hints for parents about the important skills children need to be ready for school and life.

By Editor on February 07, 2017 - 08:30 America/New_York

RED Interactive Agency has worked in partnership with PBS KIDS, along with The Fred Rogers Company to create the Daniel Tiger …

RespectAbility Report, Respectabilityusa, lauren appelbaum, diverge, diversity, super bowl ads, diverge now, handicapped, disability,

Super Bowl Ads for Major Brands Left out People with Disabilities

IVERGE talked to Lauren Appelbaum, the Communications Director at RespectAbilityUSA to find out more.

By Editor on February 07, 2017 - 04:12 America/New_York

While many commercials during last night’s Super Bowl focused on diversity and inclusion, the majority did not include people with …

3 percent conference, cindy gallop, twitter, super bowl tweetup, super bowl as, diversity, diverge, kat gordon,

The 3% Conference Hosts its Super Bowl Tweetup- What did they find?

Kat Gordon, Cindy Gallop, Jennifer Siebel Newsom and more joined the twitter chat to discuss each ad.

By Editor on February 06, 2017 - 08:20 America/New_York

For the fourth year in a row, The 3% Conference hosted their Super Bowl Tweetup by inviting female creatives from …