This year, instead of contributing to the holiday card that would fill mailboxes, 215MCCANN made the Living Holiday Card, which entailed an 8 hour live event broadcast on Facebook Live from our rooftop with the Transamerica building.
Kelly Johnson, President of 215MCCANN told DIVERGE about the project:
Where did the idea of a live card from?
We wanted to showcase the whole agency in our card while bringing to life some unique characteristics and inside jokes/messages for each of our clients, neighbors and friends. We also heard from a couple agency friends that they could see us on our roof when we’re just hanging out. Plus, one of our Account Supervisors wanted to move his desk to the roof. Done and done.
Who is the team behind it?
The entire agency– everyone supported this project and help pull it together.
How long did it take to create?
45 people + 25 messages + 9.5 hours + 1 T-Rex. We pulled this together in 2 weeks and while we love working with some of the top production companies in the industry, it was great to develop and produce this entirely in-house.
What kind of feedback did you receive?
Great response. Friends and partners reached out and commended our creativity. One client even sent us a screen grab and requested that we set up a meeting to discuss another project. Our neighbors also yelled out of their windows and cheered us on.
What was the interaction like on Facebook live?
Our clients tuned in for their greeting and engaged during our live stream. They joked with us and and gave us feedback. One asked to have a conference call with someone while they were being streamed live. Very productive.
Will you do something like this again?
It was a great way to bring the whole agency together to make something. Making is the fun part. So yeah.
