Creative, Evan Fry is using his creativity to help others use the power of visualization.
On the morning of the inauguration, Fry launched MakeDonaldGreatAgain.us, a new site which invites the Internet to use the proven power of visualization to picture Donald as the president we want instead of the president many people don’t.
The website hosts a series of images with Trump in situations that will challenge viewers to try to imagine and visualize that Trump might be able to become the man we want and need, the site explains.
The mission is simple: to go viral and drive participation with the hashtag #begreatdonald.
DIVERGE spoke to Evan Fry to find out more:
Who is the team behind this?
It’s a “fry” idea. The insight and stuff and how to bring it to life with comps, etc, came from me. But for the design of logo, and for help with comps, I recruited folks who make great things happen.
I freelance as a writer with an agency in Vancouver, BC called Good Fortune Collective – and they helped a lot. I share studio space with an amazing photographer named Jamie Kripke, who helped too.
Jay Ferracane, Pat Horn, Tyler Gonerka, Ronn Northrop, DJ Pierce, Larry Olson and Kat Street.
Where did this idea come from?
I really react to complaining and negativity. I’m very sensitive to it. And honestly it seems to perpetuate on social media. That said, I also believe that’s just “human nature” – aka a piece of the human condition. And I do it too. So with that said, I was disappointed in the results of the election, but wanted to “flip that” into something I could make. That I could do. And because I believe that every being is born good, with nothing but love, I thought why not position that theory as it relates to Donald too? And he had his campaign slogan Make America Great Again, which I played off of. And it was on.
Why is it significant?
I believe in The Secret: That “thoughts become things.” That if we want something, we have to focus on what we want, hope for, desire. Not what we do NOT want. It’s this flip in thinking that begets what we want but only over time, with consistency, and belief. Now that said, we cannot change other people. But what we can do, is create an atmosphere for other people to operate within that encourages their change and their thinking. Then it’s up to them.
What kind of feedback have you received?
I just launched it less than 18 hours ago, and I didn’t try to game the system with a big media outlet putting it out there first. In fact, I launched it in probably the clunkiest manner ever! I just posted it to Facebook and tried to see if it would organically catch on. I think it has. And so far, the feedback has been really great. Very appreciative. What I’m noticing a little bit, however, is that the older someone is, the more skeptical. Snarky comments here and there. But I get it. People find comfort in complaining. When the weather is bad, people come together, that sort of thing. I just don’t find that kind of behavior in the most successful people. Instead, what I find in the highest performers is what Alex Bogusky – the most important mentor in my life – always used to say: “Delusional Positivity.”
What do you hope to get out of it?
I just want people to consider the age-old truth – what we resist, persists. And to make something, do something, instead of just complaining and whining. And even protesting – it just won’t work. I mean, if you’re gonna do that, really DO it, you know? Get the Molotov Cocktails out and go for it! But short of that, do you really think Donald will care? So do something. And ideally, do something positive. That frames up your issues into what you want, not what you don’t.
