Tax company, H&R Block is coming back to the Super Bowl Ad lineup this year to announce the collaboration between H&R Block and IBM. The announcement for the company is unique as it partners with IBM Watson, making it the fist time, Watson will be applied to tax preparation.
H&R Block’s tax professionals will now partner with Watson to improve the client experience and aid in identifying credits and deductions, using technology that will enable millions of filers to benefit from the industry-leading expertise.
H&R Block will highlight this new offering with the company’s first Super Bowl commercial since 2009.
“This partnership with IBM to apply Watson represents a huge innovation in the tax preparation industry,” said Kathy Collins, H&R Block’s chief marketing and strategy officer, in a statement. “We are launching it on the biggest stage – the Super Bowl – to ask consumers to rethink their current tax preparation method, and question whether they got back everything they deserved. We know there is nothing more important than optimizing their outcome – or, in other words – getting their taxes won.”
H&R Block’s new proprietary client experience with Watson is available only at H&R Block retail locations beginning Sunday, February 5.
