SnoreStop, an immigrant-owned family business, has revived a controversial ad to send President Donald J. Trump a message. #STOPHATE. The California-based company created this ad in 2013. The ad depicts a U.S. soldier embracing a Muslim woman dressed in niqab and is meant, “to symbolize the world we’d like to see someday.”
The company, which markets a line of anti-snoring products that include oral sprays, nasal sprays, throat sprays and tablets, launched the ad on Sunset Boulevard in Los Angeles.
“The original concept of the campaign focused on the message of #BeTogether to promote social equality (and the fact that the product itself helps couples to stay together in the same bed by providing snore relief),” a release explained.
The company also released a video to show the story behind the billboard and spread the message of #betogether further.
“As an immigrant-owned business, we feel that the divisiveness being purposely sewn by President Trump and his administration for political gain is completely at odds with the fundamental ideals of America,” Dominique De Rivel, President of SnoreStop, Inc. told Diverge.
“We felt it was urgent to send a message now because we don’t want Trump’s divisive politics to become normalized,” he added. “And we chose a single, powerful image to send our message to the President, as Mr.Trump himself has admitted that he rarely reads.”
The image and the #StopHate campaign were the brainchild of Los Angeles-based Pop Culture PR.
“We’re proud of this campaign, and what it represents,” explained Darren Shuster, CEO of Pop Culture PR.
