Wieden+Kennedy London wanted to give 2017 an unfiltered and unedited beginning.
“Like it or not, we now edit and #filter everything. Every bloody selfie has been considered, set-up, optimised and tweaked to tell an overly-manicured story,” stated W+K London.
As a result, they created the Naked Playlist, as an opportunity to show “our real self again”.
“It’s an unfiltered and uncoolified version of what you listened to; it reveals the tracks you listened to most often on Spotify,” the agency explained.
Iain Tait, Executive Creative Director at Wieden+Kennedy London shared his playlist.
“Yes, THAT IS A DAVID GUETTA TRACK. That’s better. I’ve done it. I’ve come out. I feel free. I feel strangely alive,” he wrote.
The team at Wieden+Kennedy London tells DIVERGE what inspired the idea:
“This came about because we were playing around with the Spotify API the other day, and realised that there’s something very honest, unfiltered and revealing about the tracks that we listen to most often. Not the ones that we choose that help to build our image as cool / dorky / retro / whatever. So we thought we’d put it out there for people to play with.”
