A new ad campaign from Dell Technologies and Y&R New York targets business owners and their passion to deliver the best. “Let’s Make It Real,” the first major campaign for newly formed Dell Technologies, now the largest enterprise technology company in the world, shows how entrepreneurs can build solid, vibrant reality from the magic of their dreams.
The series of four-television spots feature Jeffrey Wright, star of the HBO series Westworld and was directed by Tom Hooper, film director, best known for directing the Academy Award-winning “The King’s Speech.”
Magic
Magic with GE
Magic with Columbia Sportswear
Magic with Chitale Dairy
Behind-the-scenes: Making the Magic
The ads highlight the work of Dell Technologies clients including transporting viewers via life-size, projection-mapped images and models to a hospital room, which technology has transformed into a global diagnostic network; an airplane hangar, housing a jet now powered by engines able to self-diagnose and send alerts about problems; and a dairy in India, where cows transmit their habits and health data by text message to farmers.
“We used projection mapping to bring some tangibility and create a visual language for all that Dell Technologies does and all the technology at work around us,” said Christian Carl, Y&R’s Global Executive Creative Director, in a statement. “Let’s Make It Real” is an invitation to customers to bring us their toughest problems and biggest challenges, so we can work together to make what might sound like fantasy, or the impossible, a reality,”
Each element in each of the television spots was chosen to demonstrate the Dell Technologies approach, down to the use of the projection mapping technique – creating complex visual effects using on-set, in-camera projection mapping technology – rather than the quicker, more common post-production CGI.
In addition to the television spots, “Let’s Make It Real” includes digital, mobile, and social media content, such as podcasts featuring Dell Technologies customers, available on the website, Dell Technologies.
