Welcome to Diverge

Subscribe to DIVERGE.

Eleven Celebrates WHM17 By Asking “What will you do to be bold for change in 2017?”

Posted March 9, 2017

Eleven Inc, a creative agency in San Francisco is asking everyone “How will you #BeBoldForChange this year?” Taking on the theme “Be Bold” for International Women’s Day, Eleven has launched this new campaign.

“It is an incredibly emotional time in our culture and we wanted to speak out in a powerful way on this day,” explained Michele Sileo, Partner & Chief Growth Officer at Eleven Inc. “Our campaign is made up of personal pledges women at Eleven and others in our circles have shared when asked: What will you do to be bold for change in 2017?”

“We hope to inspire and activate others to ask the same question, share their pledges and take action,” she added.

The campaign includes several components:

  • A national out-of-home campaign with over 300 placements donated by Billups Media (http://billups.com/) and their partners – sharing our pledges
  • A digital tool for anyone to create their own pledge and poster to share on their social channels or anywhere else they choose. Make your own at: com/bebold
  • Use of Eleven’s 35 windows in their downtown San Francisco office as a gallery displaying a selection of their favorite pledges
  • Eleven’s social channels and website have also been changed housing their message for the day. eleveninc.comfacebook.com/ElevenInc/and www.twitter.com/eleveninc

The team behind the project includes Art Director Flavia Gonzales, Orit Peleg, Director of Brand Planning, Media Director, Lynda Richardson, Heidi Taglio Director of HR and Social Strategist Jessica Gast.

“The interesting bit about this effort is that our cross-discipline team above conceived and created this campaign last Thursday,” Sileo explained. “We brought our women’s mentor group together to discuss and decide how we wanted to celebrate the day and rather than protest (taking a day off in solidarity), we decided to use our creativity to push a campaign out to the world.”

“It really was an amazing effort of some very talented and driven women,” she added. “By Monday, we had many of our male counterparts involved, jumping in to get things finalized and ready for prime time.”