Los Angeles Mayor Eric Garcetti, the Los Angeles Police Department and independent, performance-based advertising agency Quigley-Simpson have launched “Domestic Violence Has No Place Here,” a new public education campaign to create awareness and create open conversation around domestic violence.
The campaign, which was launched on Valentine’s Day, aims to use provocative questions and statements to demonstrate what unhealthy conversations look like. February is also Teen Dating Violence Awareness Month.
“Love and abuse never go hand-in-hand. We have to keep shining a light on domestic violence, because it is a crime that lives in the shadows and causes pain that too often goes unnoticed and unreported,” said Mayor Garcetti, in a statement. “‘Domestic Violence Has No Place Here’ is a thought-provoking campaign that will bring awareness to this crisis and start important conversations in Los Angeles and beyond.”
The agency uses romantic moments and ideas such as boxes of chocolate, jewelry, and love notes to show contrasting messages about control and violence to send a powerful message to anyone who has been impacted by emotional or physical abuse in an intimate relationship — including victims, abusers, and witnesses.
The ads will be featured on transit benches and shelters throughout Los Angeles, as well as on social media, utilizing donated, pro-bono media space.
Creative Credits
Creative Director:
Sariah Dorbin
Copywriter:
Scott Roberts
Art Directors:
Gary Palmer, Ilham Budihartono
Account Director:
Geoff Fiala
Print Producers:
Mai Nguyen, Chris Kaye
Project Manager:
Stephanie Yee
