The Director of Strategic Planning will help lead the strategy work stream for a multinational B2B tech account. You must have demonstrated experience in working on B2B and/or technology brands with knowledge around lengthy purchasing cycles that involve multiple influencers and buyers across a path-to-purchase. We are looking for someone with the curiosity, dedication, and drive to become an expert on the client’s brand, business, customers, and competitive landscape. You have a firm grasp of the marketing ecosystem and channels used for B2B tech communications and continuously seek out and actively use new media channels, apps, technologies, tools, and methods. The ideal candidate will work as a partner with account and creative teams, developing a strong strategic POV and defining specific implications for a given marketing campaign. Learn More
Director, Strategic Planning
RAPP | New York, NY