Social Media Senior Manager
J.C. Penney Company, Inc. | Plano, Texas
The Senior Manager of Social Media & Content Marketing will play the critical role of executing social and content marketing activities across established and emerging social platforms that drive engagement and retention among our target customer. This position will work the broader Marketing team to develop and implement integrated social media and marketing activities that attract and engage a growing base of fans. The ideal candidate grasps the latest social media trends, understands the nuances between mature and emerging social platforms, and can lead teams in executing multi-faceted marketing and social campaigns. They have demonstrated experience planning, producing, executing, and optimizing content and social media campaigns (earned/paid/owned) from the ground up, working with internal Creative and Media partners, as well as external Creative Agency and Content partners. The Senior Manager of Social Media & Content will report to the Director of Digital Marketing & Social Media. Learn More