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72andSunny’s Marita Scarfi joins PebblePost as CFO

PebblePost, has tapped advertising veteran Marita Scarfi as its Chief Financial Officer, according to an announcement. The NYC based company developed Programmatic Direct Mail, which aims to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day.

Scarfi, who will be based in the company’s new San Francisco office, will support the company’s expansion and client growth by leading the buildout of  its West Coast presence and ensuring PebblePost is fiscally ready to support the growth it is experiencing now and well into the future.

“I have known Marita for many years and have been impressed by her abilities to scale transformative new companies into efficient and high performing billion-dollar businesses,” said Lewis Gersh, CEO of PebblePost, in a statement. “Securing her leadership is a huge win for PebblePost and our clients as it will help us all learn, grow and outpace our goals.”

Most recently, Scarfi served as CFO at 72andSunny. She has also held multiple roles at creative digital agency Organic, including CFO, COO to CEO.

“PebblePost has created an entirely new channel for digital marketers which will leave a sea of archaic modes of driving programmatic success in its dust,” said Scarfi, in a statement. “Lewis is a truly visionary leader and I look forward to playing a big role as PebblePost transforms the advertising landscape and brands realize results impossible in the past.”