Umberto Basso has been promoted to Managing Director of AKQA in Italy. Basso will be responsible for overseeing AKQA offices in Venice, Milan, Florence and Rome. His responsibilities will also focus on completing the integration of H-ART into AKQA, and leading the team in creating remarkable work in a creative and progressive culture. He will report to Matthew Bain, International Managing Director.
Ajaz Ahmed, CEO, AKQA said in a statement: “We are fortunate to have established strong foundations in Italy as a home for innovation. Our pioneering spirit will take centre stage as we make the transition from a founder-led organisation to the next generation of management.”
Prior to this role, Umberto was Head of Emerging Technology at AKQA.
“AKQA in Italy has grown in the last 12 years through the evolution of the digital culture of our clients,” Basso told DIVERGE. “The balancing of creativity and technology, combined with the human-centric approach of our Venice campus, is leading the team towards a ‘digital renaissance’ for our clients. I’m honored to be part of the AKQA family in this amazing role.”
Massimiliano Ventimiglia will continue in his combined roles as Chairman of AKQA in Italy, Chief Digital Officer of WPP Italia and executive board member of GroupM Italia.
AKQA in Italy has offices in Venice, Milan, Rome and Florence, employing 215 people. AKQA has 2,000 employees in 21 studios across Europe, the USA, Asia and Australasia.