“Bill has been an incredible addition to Becker Media. We are excited to have someone of his caliber and experience to help expand the size and effectiveness of our team,” said Roger Becker, CEO at Becker Media, in a statement. “He brings a fully operational, 360 degree perspective to our clients’ businesses and provides them with tons of value-added insights and services. The results we’ve been able to get for our clients on their campaigns has been exceptional.”
As Chief Operating Officer, Buchanan will be responsible for overseeing all day-to-day operations of the agency. Buchanan joined Becker Media in early 2016 as head of digital media.
Prior experience includes a role with Corinthian Colleges, where he managed all aspects of revenue generation and growth and led the development and management of a complex and rapidly changing multi-channel media plan
He brings more than 25 years of direct marketing experience to Becker Media, most recently with Corinthian Colleges. At Corinthian, Buchanan managed all aspects of revenue generation and growth including business strategy, marketing, pricing, product management, advertising, branding, and new school management. At it’s peak, Buchanan managed over 75 marketing associates, a $200 million budget, and generated over $1.5 billion in annual revenue. Buchanan was a key member of the Executive Committee, reporting to the CEO.
“I’m excited for this new opportunity at Becker Media because of their stability and reputation for successfully serving clients in the education space,” added Buchanan. “They have a great brand that resonates with education clients all over the country and has been a serious player for over twenty years.”