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Coca-Cola Hires David Godsman as First Chief Digital Media Officer

Coca-Cola has tapped David Godsman, a former Bank of America executive to lead the new digital effort at the company, according to an announcement last week.

Godsman, who saw emerging payment solutions and commerce capabilities will guide the beverage company in a new digital strategy. Previous experience includes a 5 year role as VP of digital at Starwood Hotels and Resorts, Vice president of Business Development at Citigroup, and founder and CEO of Leading Interactive, LLC, a joint venture company with the Leading Hotels of the World.