DigitasLBi has hired multi award-winning Creative Director Cristina “Tin” Sanchez as Senior Vice President, Group Creative Director for the New York region.
Sanchez, known for her role as former global Creative Director for Dove, will serve as creative lead for AstraZeneca as well as other brand-building opportunities and special creative projects across the DigitasLBi network. She will report to Atit Shah, EVP, Executive Creative Director, New York and Atlanta.
“Tin is a true creative force, having led highly recognized, awarded, and effective work across a diverse range of accounts,” Atit Shah, EVP, Executive Creative Director, New York and Atlanta said, in a statement. “As we look to deepen our storytelling abilities and invent new brand experiences for our clients, Tin is a thrilling addition to the New York leadership team.”
Prior experience includes Ogilvy London, BBDO Guerrero, JWT Manila and more.
“I moved to DigitasLBi because they are excelling in the kind of work that brands need. Ambitions are supported by expertise, capability and positive leadership,” Sanchez told DIVERGE. They’re not the agency saying, ‘The advertising landscape is changing, we need to do adapt!’
“They are the agency driving the change,” she explained.
Under her tenure as Executive Creative Director at BBDO Guerrero, the agency rose to the Gunn Report’s Top 50. It became known for local campaigns that attracted the global spotlight, such as Pantene’s ‘Labels for women’, which captivated female audiences all over the world, garnered 60 million views in three months, and earned multiple awards, including a Cannes Cyber Lions, according to a statement.