Deutsch has tapped Michelle Rowley for its New York office as SVP, Group Planning Director to oversee strategy and insights on the global Johnson & Johnson Acuvue business and on new business efforts.
Val DiFebo, CEO of Deutsch New York said: “Michelle’s passionate about finding strategic insights that will take our creative, and our client’s business, to new levels. We’re excited to have her on the Deutsch team, she’s a collaborative spirit and her global, multi-disciplinary experience make her a great addition to the Agency.”
Rowley was previously the Director of Brand Planning at Deep Focus at Deep Focus, where she oversaw a portfolio of marquis brands, including Unilever, Nestle, and Purina. She was also involved on the new business front, growing the Nestle and Unilever Spreads business. Prior to her tour at Deep Focus, she was at Grey, where she revitalized P&G Beauty’s global Pantene business, bringing over 30 new products to the market. She also worked on the COVERGIRL business.
Her work has been recognized by the industry, earning her a Gold Effie, Webby, and Gold One Pencil among others.