Deutsch has hired Donn Rohn as a new lead strategist on the Volkswagen team. Rohn has joined the agency as EVP, Group Strategy Director and will report to Lindsey Allison, EVP, Co-Director of Strategy.
Previous experience includes leadership positions at WPP, Saatchi & Saatchi, TBWA\Chiat\Day and most recently at RPA.
“Deutsch has a well-earned reputation as a creative powerhouse that evokes conversation and builds brands,” said Rohn, in a release. “Volkswagen is one of the most iconic brands in the world, beginning to write the next chapter of its story. This is an exciting time to join the team, and I look forward to getting to work.”
“Donn has a long history of highly strategic work in automotive marketing,” added Allison. “His thinking captures the humanity of a brand and translates into great creative work. His strategic leadership will be a great addition to the team.”
Rohn’s work has been recognized with several creative and effectiveness awards, including One Show, Effie, Nielsen and the ARF David Ogilvy Awards.
While at Saatchi & Saatchi, he led strategy for Toyota’s most successful PR event, “Tundra Endeavour,” resulting in multiple award wins, including four Cannes Gold Lions. While at TBWA\Chiat\Day, he worked on the Cannes Lion-winning “Shoulders of Giants” launch for Nissan Titan, which was recognized for its culturally astute approach to the category.