Fitzgerald & Co (Fitzco) is contributing its expansion. The agency just hired two new creatives, Creative Director/Copywriter Dave Gordon and Associate Creative Director James Beikmohamadi to its team.
Gordon comes from Pereira & O’Dell in New York, where he served as copywriter. He has also worked at several other agencies in the past decade including Razorfish in San Francisco and HUGE in Brooklyn, where he served as copywriter. His experience includes work with brands such as Best Buy, Intel, Microsoft, EA Games, General Mills, Proctor & Gamble, Fox Sports 1, and Charter Communications.
At Fitzco, Gordon will create consumer campaigns and touchpoints for Checkers & Rally’s and several Coca-Cola brands as part of Fitzco//McCann, its dedicated unit for Coca-Cola.
“Dave is a great crossover creative who is equally at home on the digital side of our business as he is on the traditional side—and he’s already proved a hit with clients and our agency,” said Noel Cottrell, Fitzgerald’s chief creative officer, in a statement.
Beikmohamadi was hired from P+B, where he worked from 2010 to 2016 and split his term equally as copywriter and senior copywriter. He contributed to many of CP+B’s key accounts, including Microsoft, Best Buy, Kraft Mac & Cheese, Domino’s, Applebee’s, Velveeta Shells & Cheese, Fruit of the Loom, Infiniti and Old Navy.
“James’ book has a lot of my favorite Crispin Porter + Bogusky (CP+B) work in it from the six years he worked there,” added Cottrell. “It took some convincing to get him to leave the lucrative and flexible world of freelance, but I think he saw the opportunity in what we’re creating here in Atlanta.”
Fitzco increased its headcount almost 25% in 2016 and recruited several senior-level executives outside the Atlanta area. The agency’s growth is the result of new business from brands such as Checkers & Rally’s, Coca-Cola’s Odwalla, and leading national energy company Southern Company. Creative directors Bowen Mendelson (Ogilvy & Mather, mcgarrybowen, Energy BBDO, Deutsch) and Mike Groenewald, who hails from Johannesburg, South Africa, (TBWA and Ogilvy), were recently hired to work exclusively on Fitzco//McCann’s growing Coca-Cola business.