JCPenney’s has finally named a new Chief Marketing Officer, according to a recent announcement. With over 20 years of retail experience, Marci Grebstein will join Penney in June as Executive VP, Chief Marketing Office and brings years of retail experience
She will report to chairman and CEO Marvin Ellison.
“As we focus on enhancing our Home Refresh strategy, better utilizing customer data and optimizing our omnichannel capabilities, her broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose JCPenney for their homes and families,” said Ellison, in a statement.
Grebstein most recently served as chief marketing officer for Lowe’s Home Improvement. Before that, she served as Lowe’s VP of advertising across all platforms. Grebstein also worked for Food Lion of Delhaize America as VP of marketing and brand strategy. Additionally, she spent over 16 years at Staples, holding positions of increasing responsibility to include vice president of business-to-business marketing and e-commerce.
She added: “I have been inspired by the continued progress of one of America’s most iconic retailers in the midst of a highly competitive and ever evolving retail environment. I am eager to begin working with Marvin and the entire team at J.C. Penney to lead a marketing strategy that will continue to build on the company’s momentum in achieving sustainable growth and profitability.”