He will responsible for working beside GroupM’s agencies to promote group benefits with each agency’s unique service offerings. He will also help introduce the [m]PLATFORM technologies and service organizations the market, which helps clients apply audience insights throughout their campaigns to reach their customers and achieve their marketing goals.
Meyer, who will report to GroupM North America’s CEO, Brian Lesser, will be the first CMO in North America.
“I’m very happy to be back in the media business – and especially to work with Brian and his team,” said Meyer, in a statement. “Media is too complicated, fractured and dynamic to go it alone. More than ever, marketers need great partners to seize an advantage. GroupM has powerful data capabilities, expertise and technology that its agencies deliver to clients; my job is to make sure advertisers know that.”
He has over 30 years of experience in advertising including serving as the first North American CMO at Ipsos and the CEO and co-founder of Mindset Media, which is a strategic partner to WPP and GroupM prior Meebo and Google Acquisition.