Laughlin Constable has named Vanessa Watts, formerly of HavasMedia, as its Executive Vice President of Media in charge of developing and executing media strategy to define the future direction of client business.
As EVP of Media, Watts will lead a team of media planners and ensure all initiatives are closely tied to clients’ business needs and strategic drivers.
“Laughlin Constable is a combination of great talent and culture,” Watts said. “LC was one of the first independent agencies to launch its own trading desk, signaling to me that this was a team committed to delivering strong, creative and spot-on solutions to its clients.”
“Vanessa has a wealth of experience delivering full media service to clients and pushing them to do innovative work,” added Mat Lignel, CEO and President of Laughlin Constable, which is based in Milwaukee and Chicago. “Vanessa brings a deep grasp of the media landscape and collaboration to this newly created Media EVP role.”
Prior experience includes a role at HavasMedia in Chicago, where she led the agency’s new business efforts and worked on Sears Holdings, Reynolds Consumer Products and Valspar Corporation. Her 20 years of experience also include stints in Australia, long tenures at prestigious global networks such as BBDO, DDB and Havas and a portfolio of clients ranging from challenger brands to large national brands.