“Katie is a force of positive energy, collaboration and strategy. She inherently understands the power of the Leo Burnett brand, having worked here before,” said Swinand of the appointment. “I am very proud to call her my business partner. I know that she will deliver growth and provide leadership for this company.”
This announcement comes soon after Leo Burnett’s wins of MillerCoors and Jim Beam, with hopes that Newman will help advance the Leo Burnett brand, and architect the teams and processes that will drive the agency’s business growth.
With over 20 years of experience, Newman led the charge in building three marketing start-ups alongside Swinand as the chief marketing officer of The Abundancy, Ardent and Transparent Media Partners, successfully exiting both The Abundancy and Ardent in the recently announced Leo Burnett acquisitions.
“Leo Burnett will redefine what it means to be a creative agency in 2017,” said Newman, in a statement. “Data and creativity will no longer be at odds with one another. Data is telling us what people want, and if we harness it in the right way, we can respond with creative experiences that are more personal, timely and impactful than ever before.”
Newman also pioneered some of Burger King’s most memorable campaigns, earning the brand the title of “Advertiser of the Decade” from Adweek in 2010.