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Leo Burnett Appoints Suzanne Michaels Executive VP of Creative Innovation

Agencies, Leo Burnett and Arc have tapped Suzanne Michaels from newly acquired agency, The Abundancy as Executive Vice President of Creative Innovation.

Michaels will be responsible for overseeing creative innovation across both Leo Burnett and Arc’s portfolios, helping to further develop department-wide expertise in data-driven creativity and experience design, according to a statement.

“The best work is the result of collaboration between creative, strategy and media.” said Britt Nolan, Leo Burnett USA chief creative officer, in the release. “Suzanne is a great creative talent and collaborator who has proven expertise in driving digital innovation. I’m thrilled to partner with her.”

Previous experience also includes BBDO, Critical Mass, Digitas, JWT and DDB.

Michaels, who will report into Nolan, will also be a part of the agency’s leadership team to help operate the “HumanKind” approach throughout the creative process, as well as help drive overall organic growth and new business.

“Leo Burnett is a stellar creative agency, and I want to be its benevolent provocateur—to cultivate a spirit of experimentation and the permission to simply try,” said Michaels. “In a world of continuous change, we can’t know what’s beyond the horizon. But there’s tremendous freedom in being brave enough to stand at the precipice and jump.”