Michaels will be responsible for overseeing creative innovation across both Leo Burnett and Arc’s portfolios, helping to further develop department-wide expertise in data-driven creativity and experience design, according to a statement.
“The best work is the result of collaboration between creative, strategy and media.” said Britt Nolan, Leo Burnett USA chief creative officer, in the release. “Suzanne is a great creative talent and collaborator who has proven expertise in driving digital innovation. I’m thrilled to partner with her.”
Michaels, who will report into Nolan, will also be a part of the agency’s leadership team to help operate the “HumanKind” approach throughout the creative process, as well as help drive overall organic growth and new business.
“Leo Burnett is a stellar creative agency, and I want to be its benevolent provocateur—to cultivate a spirit of experimentation and the permission to simply try,” said Michaels. “In a world of continuous change, we can’t know what’s beyond the horizon. But there’s tremendous freedom in being brave enough to stand at the precipice and jump.”