Fast food seafood chain, Long John Silvers has hired marketing veteran, Angela Sanders as CMO.
“Long John Silver’s has an amazing story to tell. Our fish is wild-caught off the coast of Alaska and flash-frozen aboard the fishing boat in order to lock in the flavor,” said Sanders. “Plus, we are introducing a number of product and flavor innovations, like the current beer-battered cod offering as well as rolling out a restaurant redesign. It’s an exciting time for this brand.”
In this new role, she will be responsible for leading the marketing team and developing the strategic voice and direction of the brand.
“Long John Silver’s is beginning a new chapter,” said James O’Reilly, Long John Silver’s CEO. “Angela is a seasoned marketer who can lead the charge to tell our brand story as we evolve, while respecting the heritage of this brand.”
Sanders will report to James O’Reilly, Chief Executive officer, and will also work closely with the Franchise Advisory Board.
She joins from Jackson Hewitt Tax Service Inc. where as Senior Vice President she was instrumental in the company’s repositioning and successful brand re-launch.
Previous experience also includes leading the marketing team in brand strategy and rapid growth at fast-casual start-up Smashburger, and leading creative development, media planning, consumer insights, loyalty and menu innovation at Einstein Noah Restaurant Group, Inc. and Boston Market