“When we spoke for the first time, it was clear Heidi had a synergistic understanding of why Madison Reed exists, the essence of our brand, and what we’re trying to do.” said Madison Reed CEO Amy Errett, in a statement.
Dorosin is responsible for modernizing the brand and its new connection among millennials. She lead Clorox’s award-winning, most successful, and long-lasting marketing initiative, “Bleachable Moments” marketing platform.
As CMO, her responsibilities include launching new products, strengthening relationships with the retail partners, and opening new store locations for a unique brand experience for 2017.
“I’m a marketer, so of course I ran the numbers! There’s a $15 billion market that hasn’t seen much in the way of innovation in decades,” said Dorosin, in a statement. “Practically every woman over 40 colors her hair, but all they had to choose from before was a crappy box dye or a very expensive salon experience. I think of Madison Reed as the ultimate hair color hack.”
“Amy’s vision is shared by every single person at Madison Reed, and I feel privileged to work at a company devoted to empowering women and giving them what they deserve.” she added.