“I’m thrilled to be joining Pandora’s Senior Leadership Team and taking on this new role,” she told DIVERGE. “I look forward to leading the charge on the B2B Marketing, Sales Development and Research functions and working with my Pandora colleagues across the company as well as industry leaders to support the growth of Pandora’s billion-dollar advertising business.”
Panico, who was previously Vice President of B2B Marketing at Pandora, is replacing Heidi Browning, former SVP of Strategic Solutions. Browning left in Fall 2016 to run marketing at the National Hockey League. Panico will be responsible for overseeing Pandora’s B2B Marketing, Sales Development and Research functions, and leading the overall B2B strategic marketing roadmap for the company.
She is based out of Pandora’s headquarters in Oakland, California.