“Jeff has an exemplary pedigree in both the agency and mobile industries,” said Ben Reubenstein, President, POSSIBLE Mobile, in a statement. “Alongside our strong team, he will enable our clients to improve business outcomes and create movements that more than ever are activated on small screens and occurring in a 24/7 world.”
Prior experience includes serving as a CMO at Hipcricket, President at Publicis Dialog and project director on the “look and feel” program for the 2002 Olympics, yielding logo, mascots and design elements.
Additional brand experience includes Nestle, IBM, MillerCoors, Chipotle, Sonic, and Taco Bell, among many others.
In his new role, he will be responsible for work with leading brands in ongoing transformational work that delivers meaningful mobile experiences to users.
“The successful mobile marketers are pragmatic. POSSIBLE has the same mindset, committed to driving business results,” Hasen told DIVERGE. “I envision more strategically driven partnerships that move consumers and needles.”
He added “having worked with Fortune 500 brands in the past, a return to agency life working with the best of the best fulfils my ambition. POSSIBLE Mobile’s record of building next-level mobile experiences is unmatched. They are a natural fit for me.”
Hasen will be based out of the Seattle office.