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POSSIBLE Names John West SVP Experience Platforms

POSSIBLE has appointed John West as its new Senior Vice President of Experience Platforms. West will work across all CMS and Experience Management Initiatives. He will also be responsible for governance over all of the agency’s large-scale digital marketing implementations, with special responsibility for Sitecore projects

“I joined POSSIBLE to work with a global organization focused on cutting-edge digital marketing solutions for significant clients in diverse industries exposing a broad range of applications through their web properties,” West told DIVERGE.

West will report to John Cunningham, CTO for POSSIBLE worldwide.

“John has exemplary experience in best practices and emerging trends within the Web Content and Experience Management space,” said Cunningham, in a statement. In his short tenure with POSSIBLE, he has already helped significantly in new business development, resulting in a number of major Sitecore project wins. John is a true global asset.”