RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, and part of the DAS Group of Companies, tapped Mark Weidner as SVP, Technology, for the agency’s New York office.
“I’m thrilled to be joining an organization that not only understands, but embraces and thrives in the intersection between technology and data insights,” Weidner said, in a prepared statement. “Technology is constantly evolving. RAPP’s positioning provides a tremendous opportunity to fully leverage emerging fields to connect consumers between online and offline touchpoints and drive customer experiences that are truly transformative in the space.”
Weidner, who will report directly into New York office President, Justin Thomas-Copeland, will be responsible for working with the NYC leadership team to ensure that the objective of keeping pace with the ever-changing opportunities technology presents for brand and business are top-of-mind, in all of the work the agency produces.
“Mark’s impressive background and expertise in the technology space are invaluable in today’s market, because technology is an integral part of consumers’ every day lives,” added Thomas-Copeland. “The breadth and depth of knowledge Mark possesses across technological fields, coupled with his strategic perspective, adds dynamism and forward-facing agility to RAPP NY’s technological offerings. The more we enhance these capabilities, the better the solutions we offer new and existing clients will be. We’re excited to have Mark at the helm of our technology team.”
Weidner’s experience includes working as the Chief Technology Officer for The Archer Group, serving as the Vice President, Group Director of Technology for Publicis Groupe’s Digitas Health and more.